BeauEver names snowboarder Zoi Sadowski-Synnott brand ambassador

BeauEver has tapped New Zealand snowboarder Zoi Sadowski-Synnott to front its skincare portfolio and help create a performance-focused snow skincare range. The partnership ties the brand’s science-led positioning to an athlete known for competing in harsh alpine conditions, with a new Ponsonby showroom set to open in October.

Why it matters: - BeauEver is linking its skincare business to one of New Zealand’s most decorated winter athletes. - The deal could help the brand reach consumers who want products built for outdoor, high-exposure conditions. - The partnership also gives BeauEver a built-in story as it expands beyond New Zealand.

What happened: - BeauEver appointed Zoi Sadowski-Synnott as brand ambassador. - Sadowski-Synnott will represent BeauEver’s full skincare portfolio. - BeauEver plans to co-create a dedicated skincare range with Sadowski-Synnott. - The company announced the partnership on Aug. 19, 2026, in Auckland.

The details: - Sadowski-Synnott will work with BeauEver on a range inspired by snow, altitude, wind, cold and high UV. - BeauEver said the collaboration brings together two New Zealand stories shaped by performance, nature and outdoor life. - The brand was founded in New Zealand in 2019 and now has operations and development partnerships across New Zealand, Switzerland and Asia. - BeauEver’s product development is led by Swiss-based Judith Fiedler, the former head of global product development at La Prairie. - Fiedler developed BeauEver’s proprietary Holo-Aging™ approach, which looks at skin ageing across five interconnected dimensions. - Sadowski-Synnott said the partnership felt like a natural fit because she needs skin protection both on and off the mountain. - Sadowski-Synnott said she has been able to contribute ideas, test formulas and provide feedback throughout the process. - Sadowski-Synnott has already been using BeauEver’s products, with the Pure Oasis collection among her personal favourites. - Pure Oasis is inspired by New Zealand botanicals and is designed to hydrate, nourish and support the skin barrier with lightweight, everyday textures. - BeauEver said the new “Zoi” range will be performance-focused and designed for mountain and outdoor lifestyles. - The company also said the range’s launch timing and product lineup will be announced in the coming months. - BeauEver’s existing products are sold online, through selected skincare clinics, hotel spas and participating Life Pharmacies throughout New Zealand. - BeauEver plans to open a flagship showroom and skincare clinic at 85 Jervois Road, Ponsonby, in October.

Between the lines: - The partnership pairs a prestige skincare brand with an athlete whose career is built on extreme outdoor exposure. - That gives BeauEver a credible platform for performance skincare messaging without leaning on a traditional celebrity endorsement. - The new product line could help the company sharpen its identity around alpine and recovery-focused skincare. - BeauEver is also using the announcement to reinforce its Swiss-New Zealand product-development story.

What's next: - BeauEver will release more details on the “Zoi” skincare range in the coming months. - The company will open its Ponsonby flagship showroom and skincare clinic in October. - Sadowski-Synnott and BeauEver will continue developing products for the new range.

The bottom line: - BeauEver is betting that elite-sport credibility and alpine use cases will help turn its New Zealand origin story into a stronger global skincare brand.