Altaya launches 84 cm Sauron build-and-display model

Altaya has opened preorders for a large-scale, buildable Sauron model tied to The Lord of the Rings, with shipments starting July 22. The licensed collection adds monthly booklets, optional display upgrades and bonus gifts for subscribers.

Why it matters: - Altaya is betting on a high-end collectible that combines model building, film memorabilia and a long-running subscription format. - The 84 cm Sauron figure gives fans a premium display piece tied to one of the franchise’s most recognizable villains. - The collection also extends the product beyond the statue itself with assembly guidance, behind-the-scenes content and subscriber extras.

What happened: - Altaya unveiled "Construisez votre propre Sauron," a new build-it-yourself collection based on Sauron from Le Seigneur des Anneaux : La Communauté de l'Anneau. - Preorders are open now, and shipments begin July 22. - The project was developed with Warner Bros. Discovery Global Consumer Products. - The model measures 84 cm once assembled.

The details: - The design uses original 3D models from Wētā Workshop. - The statue shows Sauron during the War of the Last Alliance, with his armor, massive mace and the One Ring. - The armor and helmet are made entirely of high-quality metal. - Decorative textures on the armor draw from the thorny look of Mordor. - Accessories include an adjustable fabric cape and metal weapons. - The set includes a 43 cm mace, a 48 cm sword, a dagger, broken Narsil and a replica of Elendil’s helmet. - The finished model sits on a premium display base. - Each construction step comes with an illustrated booklet and clear assembly instructions. - All tools needed for assembly are included. - Monthly booklets arrive with each component shipment. - Those booklets cover Sauron’s story, key characters and the work of Wētā Workshop in New Zealand. - An optional premium display base adds lighting effects and measures 50 cm in diameter. - The base is designed to resemble the cracks of Mount Doom.

Between the lines: - Altaya is packaging the collectible as both a display item and an immersive fan experience, which can help justify a subscription-style purchase. - The use of licensed film assets and detailed workshop material suggests the company is targeting serious collectors, not casual shoppers. - The bonus items also create incentives to commit early and choose specific payment methods.

What's next: - Subscribers will receive monthly components and the accompanying illustrated booklets as the build progresses. - Customers who sign up via PayPal, credit card or Apple Pay will receive an exclusive 12 cm die-cast Sauron helmet miniature. - All subscribers will get three official color prints, an official ceramic mug with Sauron’s famous quote, a practical tool kit and a T-shirt featuring the Eye of Sauron. - Altaya also points to the broader Lord of the Rings franchise momentum, with The Lord of the Rings: The Hunt for Gollum planned for theaters and more films expected.

The bottom line: - Altaya is turning a flagship Lord of the Rings villain into a premium subscription collectible built for display, fandom and long-term engagement.