Terra Firma launches Averro Group for sustainable packaging

Terra Firma Equity Limited has launched Averro Group Pty Limited in Melbourne to target conventional plastic packaging with scalable alternatives for commercial and institutional supply chains. The move comes as global packaging demand grows and regulators, retailers and buyers push harder for practical replacements.

Why it matters: - Averro is entering a massive packaging market where buyers are under pressure to reduce conventional plastic use without disrupting daily operations. - The platform is aimed at recurring-use categories, which gives Terra Firma a path to commercial scale instead of a single-product niche. - The launch aligns with tightening sustainability expectations across procurement, retail, logistics, healthcare and foodservice supply chains.

What happened: - Terra Firma Equity Limited announced the launch of Averro Group Pty Limited on June 9, 2026, in Melbourne. - Averro was established as a controlled sustainable packaging platform to deliver alternatives to selected conventional plastic packaging applications. - Terra Firma created Averro in partnership with Soluvia Australia Pty Ltd. - The platform combines Terra Firma’s institutional customer pathways, commercial relationships, logistics access and supply-chain strategy with Soluvia’s packaging capabilities.

The details: - Averro is focused on industrial wrapping, pallet wrap, stretch film, logistics and distribution packaging, retail carry solutions, foodservice packaging, protein and cold-chain packaging, healthcare and hygiene-support applications, hospitality packaging and export-ready formats. - The product direction targets replacement pathways for LDPE pallet wrap and stretch film, plastic supermarket carry bags, plastic healthcare laundry bags, PVC cling film and protein wrap, plastic foodservice packaging, plastic mailers and shipping pouches, export and cold-chain packaging, and hotel and hospitality packaging. - The platform is intended to support water-soluble industrial wrap, biodegradable carry systems, dissolvable laundry and infection-control systems, sustainable cling and barrier packaging, compostable foodservice systems, water-soluble logistics mailers and pouches, and sustainable export and cold-chain systems. - Soluvia contributes water-soluble and biodegradable packaging technology, product knowledge and materials science capabilities. - Soluvia’s technology pathways include PVA / PVOH-based materials and selected biodegradable material systems. - Soluvia’s materials are supported by testing, certification and quality assurance covering biodegradation, compostability, chemical safety, food-contact suitability, product safety and environmental performance. - Terra Firma appointed Phillippe Barros and Matthew Karcz to the Averro board as nominated directors. - Their role includes oversight of brand launch, product validation, customer engagement, commercial partnerships, supply chain arrangements and commercial rollout. - Averro Group Pty Limited lists ACN 698 517 396. - Terra Firma Equity Limited lists ACN 675 999 747. - Soluvia Australia Pty Ltd lists ACN 666 211 249. - Averro’s website is More information. - Terra Firma’s website is Company website.

Between the lines: - The launch is a bet that packaging replacement markets are more valuable when tied to compliance, certification and procurement workflows rather than consumer branding. - Terra Firma is extending its supply-chain and infrastructure strategy into sustainable packaging, signaling a broader platform-building approach. - The press release frames the opportunity as recurring institutional demand, not a bid to capture the entire global packaging market. - The company also points to policy shifts in Australia and New Zealand as part of the backdrop for demand. - In Australia, packaging objectives continue to support reusable, recyclable or compostable formats, higher recycling and composting rates, recycled-content targets and the phase-out of problematic single-use plastics. - In New Zealand, selected single-use plastic products have been banned or restricted, including produce bags, plastic tableware and plates, plastic cutlery and most plastic straws.

What’s next: - Averro is expected to move through product validation, customer engagement, commercial partnerships, supply chain arrangements and rollout. - Terra Firma says the platform will focus on practical products, certification-led confidence, customer demand and the ability to scale. - The company also flags forward-looking risks tied to commercial, regulatory, operational, supply chain, customer adoption and market conditions.

The bottom line: - Averro is Terra Firma’s attempt to turn sustainable packaging from a compliance story into an institutional supply-chain business.