Renogy deepens Supercheap Auto partnership in Australia

By AI, Created 5:05 PM UTC, May 18, 2026, /AGP/ – Renogy is expanding its partnership with Supercheap Auto to push off-grid and mobile energy products into the retailer’s nationwide network, with new products set to roll out from Q2 2026. The move pairs retail expansion with consumer education and motorsport visibility as demand grows for camping, touring and vehicle-based power solutions.

Why it matters: - Renogy and Supercheap Auto are broadening access to off-grid energy products for Australian drivers, campers and trade customers. - The partnership aims to make mobile power systems easier to buy, install and use as demand grows for energy independence on the road and outdoors. - The companies also see an opportunity to build awareness through retail, education and motorsport.

What happened: - Renogy announced a major expansion of its partnership with Supercheap Auto on May 11, 2026, in Melbourne. - The expanded deal extends across retail and trade channels inside Supercheap Auto’s nationwide network. - The partnership was recently activated through the Supercheap Auto Racing Wildcard program, with Renogy branding on the #15 Chevrolet Camaro ZL1 driven by Craig Lowndes and Bayley Hall.

The details: - Renogy said the collaboration follows a visit to its manufacturing and R&D facilities, where the two companies discussed off-grid power demand in Australia. - Henry Hu, head of Oceania at Renogy, said the partnership is about capability and about building a more connected and accessible energy system for mobile living and off-grid applications. - A new lineup of Renogy products will launch across Supercheap Auto stores from Q2 2026. - The initial range covers power generation, vehicle integration and off-grid utility products. - The Everyday Range will be available year-round as the base of a vehicle power system. - The Everyday Range includes a 200W ShadowFlux Solar Panel that maintains output under partial shading conditions for vehicle-mounted setups. - The Everyday Range includes a 200W Portable Solar Blanket with N-type efficiency and an all-in-one 30A charging kit for camping, 4WD touring and off-grid use. - The Everyday Range includes portable power stations for outdoor activities, vehicle travel and emergency backup power. - The portable power station range will later expand to include higher-wattage units with inverters, wireless device charging and Renogy app connectivity. - Seasonal offers will include specialty items for limited in-store runs. - Seasonal products include a smart tyre pressure monitoring system integrated with the Renogy app. - Seasonal products also include a multi-functional vehicle emergency flashlight with high-lumen illumination, a seat-belt cutter, a safety hammer and solar charging capability. - The partnership also focuses on ease of installation, reliability and everyday usability. - Alex Smith, SCA Portable Power & Trailer Category Manager, said the partnership continues to drive growth of Supercheap Auto’s portable power range. - Smith also said a visit to Renogy’s manufacturing facility in Suzhou increased confidence in the partnership and that Renogy is part of Supercheap Auto’s Wildcard program this year.

Between the lines: - The product mix suggests Renogy and Supercheap Auto are targeting both entry-level buyers and customers who want more advanced, modular systems later. - The emphasis on education signals that product availability alone is not the strategy; user know-how is part of the growth plan. - Motorsport exposure gives Renogy a consumer-facing platform beyond the retail shelf, which can help the brand reach automotive enthusiasts and touring communities.

What’s next: - Renogy and Supercheap Auto plan to expand collaboration in consumer education, in-store engagement and installer support. - The companies want to help users choose, install and operate off-grid systems with more confidence. - Additional higher-wattage portable power products are expected to join the range after the initial rollout. - The partnership will continue to serve as a platform for brand-building and community engagement around overlanding, touring and mobile living.

The bottom line: - Renogy is using Supercheap Auto’s retail reach to turn off-grid energy from a niche purchase into a mainstream automotive and outdoor category in Australia.